A PARTNERSHIP between Ilala lodge and Victoria Falls City Council brewed a program aimed at sprucing up the town’s surroundings during the COVID 19-induced lockdown period.
Codenamed ‘Victoria Falls Ignite’, the program targets improvement in road works, waterworks, repairs and renovations.
Victoria Falls Ignite stems from the futurist perspective which envisions the resort town’s preparation to kick-start tourism activities post-Corona Virus.
On the road works front the program has led to the vegetation control, drain cleaning, road markings, signage repairs and drain construction, which improves the town’s ambience.
The waterworks needs touch-ups aided by the installation of emergency water standpipes and painting existing infrastructure to improve efficiency.
Through Ignite, companies are also encouraged to adopt the same stance and partake of activities such as wall painting, roofing & ceiling repairs to spruce their surroundings as they ready for life back after the lockdown.
Companies have utilised the lockdown period has to map up ways through which organisations can strategically stay relevant.
Tourism Business Council member Barbra Murasiranwa commended the initiative’s proactive attitude to the resumption of tourism which Government has declared.
“This is a noble idea which propels a positive future for the tourism industry in the town and the nation at large.
“Besides other attractions like the mighty Victoria Falls, the industry also strives on a welcoming environment created by residents and companies in Victoria Falls,” she said.